Blogging used to be a simple market. Today, however, there are millions of blogs out there, making it hard for you to get a good standing unless you know exactly what you’re doing. Blogs have many benefits, but mostly they are a great tool to engage an audience, provide information and resources, and attract people in a way that is more personal than an article or press release. If you are trying to become a top-performing blogger, you have to know what you’re doing. It’s not always about creating written masterpieces, but about knowing how to get people’s attention.
The first rule of success with blogging is to blog often and stay relevant. People want current events and useful information. If your blog doesn’t provide that, they’ll go elsewhere. The average blog posts 5-10 times per week. If you can’t keep up with this, you won’t be able to keep people’s attention. If you provide more content, you’ll create opportunities to reach more visitors through the content. You’ll also create a larger footprint when it comes to search engine indexing, improving your rankings with a variety of different posts and categories.
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You can’t succeed overnight, either. The average age of the leading blogs online is about 4.8 years. You have to establish yourself and create a following. People aren’t going to magically start following your blog and make you famous in just a week unless you’ve got serious skills, secrets, or some other tricks up your sleeve. For the most part, however, it just isn’t going to happen. Be patient and you’ll see success in time. You can create a following, but it takes a little while, so don’t get discouraged.
One of the biggest issues that bloggers have is keeping things short. People tend to scan information, prefer short posts, and read only the first few paragraphs of anything that they find online unless it entices them to keep reading. If you keep your blogs brief, people will be more likely to stick around and come back in the future. Aim for less than 500 words, and never waste space trying to meet an arbitrary word count. Not only is that a waste of your time, but people don’t want fluff and filler so it’s a waste of content, as well. Stick to the facts and get to the point.
Being a successful blogger isn’t difficult, but you’re competing with millions of other blogs. Therefore, you’ve got to know the game and how to get the best results, no matter what that means. Make sure that you stay current on trends and tactics for blog success and you’ll be able to compete with the big boys in no time at all.