Top 10 Advantages of Content Marketing in Your Business

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With the boom of digital marketing, content is ruling the entire business space. It is helping the organization stay ahead from competitors rendering to market trends. Content marketing is the key for all the successful digital marketing campaigns which we do to promote our brand.

Content Marketing

People are now extremely connected with social sites & hence, all known and unknown brands are giving importance to content marketing as it is effective and appropriate to easily connect the targeted customers. If you are still wondering why content marketing is important, if you want to know more about it then this article will help you understand the significance of content marketing.

What Content Marketing is Creating?

Many major marketing experts have accepted advantage and prominence of an effective content marketing plan. Through creative content, you can easily grab the attention of your customers and communicate & create a positive impact among your customers. Also, it aids businesses to achieve several other corporate objectives, such as:

Lead Generation:

  • If your content works effectively then there is a high probability your customers will share their contact details so you can connect with them.
  • Increased reach and break all geolocation boundaries
  • With the support of a good content, any company can increase their prominence and reach.

Image Development:

  • With reference to your creative content building, the different image aspects also make a good impression the strengthen your quality of content and increases the possibility of getting maximum reach

Customer Development Process:

  • By repeatedly providing a website, companies can effortlessly make an attractive content to entice users.

How You Can Build a Successful Marketing Strategy?

Many startup companies are facing problem during set up a content marketing strategy because they planned haphazardly. So many companies easily give up to establishing an effective content marketing strategy. Actually, you need a good strategy to frequently generate and promote brand engaging content.

In this article, we mention the eight steps that help you build a successful content marketing strategy.

  • In-depth research
  • An attractive headline
  • A useful CTA (call to action)
  • Various content formats
  • Effective visual content
  • Tracking the KPI
  • Guest blogging
  • Content promotion

Why Content Marketing is Beneficial for All the Business?

In this article, these 10 simple content marketing plans will boost your business without wasting time and money.

1. Improve Your Brand Reputation

An informative content can build a positive image and trust among the users and it’s the key importance of content marketing. Presently, it’s essential to gain the trust of your customers because it will help you drive your business successfully. In that case, great content helps you gain customers faith in a minimal time frame. A good piece of article can impress your readers and they develop their opinion of your brand.

2.  Great Content can Help Influence Conversions

If you are wondering why content marketing is important, then look into the statistics that can help you understand the complete scenario.

  • Content marketing gives about 6 times higher conversion rates than other digital marketing methods. (ABG Essentials)
  • In the U.S. 61% of online customers take the decision to make a purchase after reading a useful informative blog. (Content Marketing Institute)
  • 74% of companies survey highlighted, content marketing has hugely increased the marketing leads, in quantity and quality. (Curata)
  • Video content helps provide a great ROI and importantly increase conversions, according to the 72% of businesses surveyed. (CrazyEgg)

3. Optimized Content can Change your SEO Efforts

The concept of content marketing becomes more essential when it has to play a vital role in your business and also develop search engine optimization (SEO). it plays an important role in the visibility of your online business. Actually, if you want to improve SEO then you have to focus on optimized content.

4. Creating Great Content is a Cost-effective Way to  in New Leads

Lead generation is extremely important for all businesses that can make consistent traffic to increase their brand name and boost sales. Content marketing isn’t only considered for lead generation, but also it’s affordable.

5. Content Can Smartly Showcase Your Subject Matter Expertise

Content marketing aspects allow your company to demonstrate its ability in the area decision making with valuable knowledge.

6. Want to Develop Relationships With Your Customers?

We all are aware of the fact that ‘content is king’ because it works as an effective way of communication. You can easily connect your customers to understand their individual thoughts to get an idea of doing right way business. Repeat customers are like bread and butter for any business & you can entice them simply by sending an email, newsletter or an informative blog to engage them with your service.

7. Content Marketing Helps You to Stay Ahead

In this busy digital marketplace, it is an important factor that your business differentiates itself from the competitors. And you can build your identity through content marketing. It is an effective way that aids all businesses to stay ahead from others in this competitive industry and give them the confidence to achieve more success.

8. Your leads and customers are Expecting Great Content

Actually, your leads and customers all are wanting to read something great. Around 20% of internet users spend their time on social sites to reading interesting content. If you are thinking people don’t want to read about brands then think again. One survey highlights that almost 68% of people prefer to read about the brands only.

Additionally, approx 80% of internet users prefer to get knowledge about the companies through their content.

9. Content Improves Your Marketing Funnel

The marketing funnel is an important factor while you are evolving your digital marketing campaigns. Content marketing plays a pivotal role during all steps of the funnel.

Here we like to highlight some points which help you to understand the complete prosses of the marketing funnel:

  • Top-of-Funnel: In TOFU, your target customers are just realizing their specific problems. Also, They are knowing that there are some solutions available. In this stage, an effective content can educate them and provide them valuable information regarding there needs.
  • Middle-of-Funnel: At the MOFU, leads are assessing their options for specific products or solutions. In this stage of the funnel, content is educating leads to different options so that they can take final purchasing decision in a minimal time frame.
  • Bottom-of-Funnel: in the stage of BOFU, Once your lead reaches the bottom of the funnel, that means they are ready to convert. In this stage, content is giving a final poke of encouragement to the buyer. It also empowers them to take the right decision of purchasing.

10. Content Helps in Digital Marketing Strategy

Yet another important factor of content marketing is that quality, consistent content supports and modify your digital marketing strategy as well. Your daily post, email to PPC ads, there are various different tactics help you to attract and engage your customers for a long time.

Wrapping Up!

Hoping that these above-described benefits can you give a clear idea about why content marketing is essential for business. It not only increases the company’s visibility but also helps to manage affable relationships with your business partners and customers.

If you have a business and you want to increase your brand name then content marketing is a one-stop solution for you. It’s time to think about it. A content marketing strategy has engaged your target audience and create a positive impact on your brand. So, don’t waste your time to think too much undoubtedly, pitch your best strategy and improve consumer altitude.

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Ritesh Patil

Article by Ritesh

Ritesh Patil is the co-founder of Mobisoft Infotech, leading healthcare mobile app development in India, USA. He’s an avid blogger, loves innovation, and writes on diverse healthcare application areas. He works with skilled digital health app developers that has delivered innovative mobile applications. He believes in sharing knowledge and has leaned concentration on startups.

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