Could Phone Contracts Be on Their Way out?

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We’re half way through 2017 and technology keeps moving forward. Keeping up with the pace of change in the world of mobiles has never been easy – the industry moves in annual cycles that force consumers to upgrade often and keep abreast of the news. One area of the business that has never really altered much, however, is that of phone networks.

Phone contracts

For years, service providers have charged a fixed monthly contract to users over, generally speaking, 18 – or more commonly – 24-month periods. But could this model be ready for a revolution? Indeed, have the disruptors already arrived?

Going contract-free

Examining the market, variation has begun to creep in. One of the majour players of this has been Asda Mobile, which are pioneering in a new direction. Rather than charging the user on a fixed-term contract, they provide their calls, text and data bundles on a rolling, 30-day basis.

This means that you get the benefits of a fixed contract (stability, reliability, customer service etc.) without the hassle of being tied in. You can cancel at any time, and you just need to wait 30 days to remove yourself from the rolling agreement.

Refreshingly modern

This sort of idea is refreshingly modern and understands the needs of the modern consumer. People are busy but they don’t want to be forced into making brash, expensive purchases, especially when the cost of living in the UK continues to rise. This means that a mobile network agreement that demonstrates flexibility is bound to do well.

It also understands that consumers like having cool new stuff. People are increasingly impatient, as well as increasingly embarrassed of having old, outdated technology.

Therefore, a model that appreciates that phones generally go through an annual (at the very most) refresh cycle, and enables people to upgrade immediately rather than having to buy themselves out of their contract or wait, is going to do well.

So, could this new breed of phone network become more popular in the coming years? We think so. People aren’t going to put up with being told what to do by their networks for much longer, and those companies who disrupt the existing model are going to do very nicely indeed.


Vishal Gaikar

Article by Vishal

Meet Vishal Gaikar, the tech wizard hailing from Pune, India, who's on a mission to decode the digital universe one blog post at a time. When he's not tinkering with gadgets or diving deep into the digital realm, you can find him concocting the perfect cup of chai or plotting his next adventure. Follow his tech escapades on Twitter and buckle up for a wild ride through the world of innovation and geekery!

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