If you’re anything more than a casual blogger, you know that blogging for income or profit is a long and at times difficult commitment. While some people are uniquely wired and cut out for that kind of pursuit, many people are not, and are instead attracted to a blogging career because of the allure of “passive income” or “being able to work at home”, both of which a successful blog can provide under the right circumstances.
Yet a blog isn’t magic. You’re still responsible for creating those right circumstances, and to do so, takes the right kind of mind and personality. There are people who have that mind and personality, but there are probably more people who don’t and who aren’t cut out for the long grind of building a successful blog.
If you aren’t sure where you fall on that scale, here are a few things to look for in your own character that might suggest that you’re not cut out for a blogging career.
1. The prospect of owning your own business seems daunting and unpractical to you
Having a blog that you intend to monetize does essentially mean that you’re starting your own business. Websites have the potential to become extremely successful, and to draw a lot of attention and traffic. That’s essentially what you’re trying to accomplish right? You want notoriety, and with great notoriety comes great responsibility.
If you look at blogging as a simple automatic monetization tool, you’re not seeing it for what it truly is. Starting a blog means you’re going into the early stages of starting a business and anyone who’s started their own business knows that growing it takes an incredible amount of time.
If you don’t like the thought of growing your own idea, putting in that time and treating your blog like a business, you’re already on the wrong track.
2. You’re not interested in engaging with potential readers or reaching out and talking to people
A big part of a blog’s success is your ability to network, communicate and reach out to readers and other blogger’s in your niche’s online community. If that doesn’t interest you, you’ll have a harder time building your network, but more importantly, you’ll be less interested in creating genuinely great content.
3. You find yourself more comfortable in the area of problem solving and mathematical thinking
While this isn’t a deal breaker, people who are wired mathematically will typically have a harder time communicating ideas through creative writing.
That’s not to say that someone who’s good at math can’t have a successful blog, but it might be like someone who excels at creative writing trying to become a computer programmer. It can be counter intuitive.
4. You don’t enjoy reading
If you’re not a reader, you’re not going to find blogging to be a pleasant experience. An understanding of the flow of information and the exchange of thoughts and ideas via the written word is crucial if you expect yourself to be able to replicate that on a blog every day. The best way to gain that understanding is to be well-read in a variety of different types of literature, but particularly in the area concerning your blog’s topic.
If you want to have a fitness blog, make sure you subscribe to a fitness magazine or two and stay up to date on whatever fitness related books and publishings that you have time for.
5. You want a paycheck immediately
Planning to make a job out of blogging is a noble and worthwhile goal, but if you’re expecting a paycheck within the first six months, you’re likely to be disappointed.
However, if you’re comfortable where you are and you can sustain yourself with some other source of income, waiting until your blog gains some ground and sees some success might work out for you. Only you can make that distinction.
You should know up front, most blogs that are good can take anywhere from one to three years before seeing any kind of financial success and profit. Having little or no overhead is nice, but if you’re not prepared to be patient and wait, don’t try to go the blogging route.