Tips to Reduce Bounce Rate of Your Website

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Best tips to Reduce Bounce Rate of your blog. Bounce rate is the percentage of visitors that visits a page of your website and don’t visit any others pages within the same site. Overall bounce rate is the #1 reason that web pages get smacked by Google algorithm updates. Here are some tips for keeping yourself out of the cross-hairs of the next Panda or Penguin refresh. Following tips will help you to reduce bounce rate of your website.

Reduce Bounce Rate

How to Reduce Bounce Rate of your site?

Act in good faith

Don’t attempt to “trick” visitors in any way. If you can avoid it, don’t have sketchy inbound links. If some of your inbound traffic was tricked into going to your site by a shortened URL or a deceptive link, you are risking the wrath of Penguin and Panda. If you have been the target of an attack by sketchy links beyond your control, consider making a new landing page and redirecting the links you do control.

In addition, don’t advertise on sites where the ads are placed among the navigational tools. Don’t use confusing or unrelated advertisements. Only advertise the goods, services, and content that a customer can immediately read about on the landing page.

Be transparent

#2 is basically a continuation of #1. On your landing pages, make it as easy as possible for visitors to get to exactly the content they want to see. Try to keep ads on your site demographic-appropriate and out of the way. It will still read as a bounce if your visitors click on ads that look like navigational tools.

Link the sell page everywhere

This is pretty much the internet version of Marketing Rule #1: Make it Easy For Them. Your visitors should be able to go from your landing page to paying you money in two clicks or less. All the pricing, features, offers and details should be as upfront as possible. If a visitor doesn’t immediately see how to buy what they want on the landing page, they may just move on.

Cut down your load time

Your landing page should load faster than a visitor can decide to leave it. Try to keep the flash and the Flash to a minimum. If you have to use third-party content like apps or widgets, don’t embed it in the HTML. Instead, use AJAX or a similar plugin to lazy load flashy content after your HTML page is already up. Your HTML content can keep your visitors on the page until the flashy stuff catches up.

Utilize responsive design

Way, way too many web pages are designed to be only easy to use in 1366 x 768 pixels, 16” corner to corner. Dudes! The world has moved beyond this! Smartphones are on track to exceed PCs for personal internet use. Your design should be adaptable to a very wide variety of screen sizes. Someone hitting your landing page from a smartphone should see the same basic navigational options, without scrolling, that they would see on a PC.

Show taste

Sex sells. Banner ads for “Asian Ladies 4 You” do not. Visitors are used to scanning every web page they see for signs that they have accidentally entered The Sketchy Side of the Internet. Reassure them by making everything on your website, including the ads, absolutely Safe for Work. If there’s even a small indication that your website could be a malware or pop-up trap, visitors will bounce.

Pay attention to what works and what doesn’t, and keep at it. Every change to your website from now till you retire should have “reduce bounce rate” as one of the primary goals.

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Vishal Gaikar

Article by Vishal

I am Vishal Gaikar, Software Engineer, Web Addicted, Living in Maharashtra, India. If you like This post, you can follow Tricks Machine on Twitter, also you can add me on Google+.

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  • Following your advice here i have been able to drastically reduce my site’s bounce rate…..thanks for the info. You’ve just won a regular visitor.

    • Hi Nwosu, I am glad that you liked my article, thanks for stopping by and commenting here!

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