Benefits of a VPN for a digital marketer

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If you are a digital marketer, you face more than a few hurdles online while you scope out your competition. You may even run into some trouble when you are just checking to see how your site appears in different locations. If all of these sounds familiar, then you have to read this article. Here we discuss the ways in which, a VPN can help you with all these and more. Before we get into that, let us see what exactly a VPN is.

VPN

What is a VPN?

To put it more simply, a VPN allows you to connect to a server in a location of your choice. Now all your traffic passes through this server into the internet making it appear as if you are accessing the internet from the location of the server instead of your actual location.

Thus, VPN protects your identity while taking away all the geographical restrictions placed on the contents, thus allowing you to access contents that would have been inaccessible otherwise. For instance, if you are from Netherland, you can use the best free VPNs in Netherland to access contents in any parts of the world securely. Thus, security and anonymity are the two big advantages of the VPN which are both vital for a digital marketer.

VPN for digital marketers

Given below are a few benefits of VPN for digital marketers.

1. Checking your assets internationally

As a digital marketer, you need to check the landing page for traffic across different locations. But since your search engine knows your location from your IP address, so does the webserver. Hence, you will only be able to see the local version of the website. Launch a VPN service and move your IP address anywhere you like. Now, an Incognito or private window will show you each asset as it looks to your target audience.

2. Competitive analysis

You can get around the filter bubble your search engine and browser build for you to a large extent using private modes and different browsers but you are still going to encounter some geotargeting. This means that you won’t be able to see for yourself who is positioning themselves at the top of the page with the strength of their PPC budget. A VPN will allow you to do this easily, checking results country by country and even city by city.

3. Link building

Occasionally, you will have to build links for different clients from the same website. Unfortunately, you will find that a single site only allows a certain number of links from each profile page. And if you try to create multiple profiles, your IP will get blocked. But by keeping your VPN’s server selector window running, you can hop from IP to IP in seconds and create as many accounts as need.

4. Security

Digital marketers doing SEO work especially will have sensitive client data on their hands. Losing or leaking this data is a serious problem but with a VPN you don’t have to worry about this anymore. VPN protects you against man-in-the-middle attacks. You are also less likely to be targeted by phishing attacks because you are tougher to profile.

Final words

These are just a few advantages of VPN for a digital marketer. There are plenty of others too. Bottom line is, using a solid VPN makes your marketing easier, safer and more effective.

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Vishal Gaikar

Article by Vishal

Vishal Gaikar is a professional blogger from Pune, India. If you like this post, you can follow him on Twitter.

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