Flipkart – What’s Going On These Days?

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Flipkart is a retailing platform for shopping of apparels, gadgets, books, toys, accessories and other stylish items over the internet with complete ease and comfort.


It was started with a capital of Rs. 4 lakhs in Bangalore, Karnataka by the Bansal’s – Sachin and Binny who were students of Indian Institute of Technology, Delhi. It launched a product range called DipFlip that comprised of headphones, computer accessories as well as camera bags.

Initially the business strategy was to focus on books and eventually it started offering air conditioner, life style products, electronic goods as well as stationary supplies. The organization has come a long way and employs more than 4500 people. They have been engaged in numerous acquisitions since 2010 and are among the top ten Indian websites.

Shopping at flipkart.com is perfect, a high quality online store where orders are dispatched without any flaws and with immense care. They have trusted payment gateways through credit cards, debit cards, net banking and has added options like cash on delivery, EMI and the recently added option of Flipkart’s online shopping coupons which are available on coupon sites thereby making the consumer shopping experience very convenient.

Additionally, Flipkart also offers free home delivery for most of its products and provides free exchange policy within 30 days of return.

Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Today, they’re present across various categories including movies, games, mobiles, music, cameras, healthcare and personal products, computers, home appliances and electronics, perfumes, stationery, toys, apparels, shoes etcetera.

Almost a year ago on 28th November 2012, the company launched Flipkart eBooks with less than one lakh books and an Android application to enable reading on the go. The response they received from all its consumers was nothing less than phenomenal. Today they have the widest collection of Indian titles in the market and have extended their range to more than half a million titles. And a million more titles are on their way to be added to the collection soon.

They have been working tirelessly to making the consumer’s experience even better and hence launched the eBook application for iOS and Windows gadget owners and a web reader for customers who have a preference to read on the cloud. The application is completely state of the art with the best features; it uses FlipStream technology to offer a quicker and improved reading experience to its consumers.

The application also has features like changing reading modes like day, night and sepia. It also comes with features like changing font size and orientation (landscape/portrait), take notes, ability to highlight any text, bookmark pages and refer to a dictionary while reading etcetera.

The company will very soon share its logistics arm ‘eKart’ to deliver packages for competitors. Sachin Bansal, Flipkart’s cofounder and chief executive refused to share details of the companies which will part of the pilot venture. Flipkart fashioned a separate brand for its logistics arm in April last year and has so far used eKart only for in-house deliveries.

“We did the rebranding last year as we wanted others to use our logistics as well,” said Bansal. eKart is able to reach consumers in about 150 cities, the biggest such network set up by an online retailer in India. The move is an aspect of Flipkart’s overall preparation to expand its business portfolio.

Last year, the company initiated an online payment gateway explanation PayZippy that allows consumers to save their credit card details. This service is currently being used by other online companies as well.

Flipkart also plans to develop its delivery network further. “We want to get into all major cities and towns as we believe the problem is bigger in tier-II and III cities,” said Bansal.

Experts advocate that such a move makes sense for the company as the prospective for expansion in ecommerce logistics is quite huge. The Indian online retail industry is at present approximated at $2 billion (over Rs 12,400 crore and is likely to grow to $ 56 billion (about Rs 3.5 lakh crore) by 2023, according to advisory firm Technopak.

Enthused by the overpowering reaction from shoppers to Moto G launch, e-commerce player Flipkart is looking at a long term association with handset maker Motorola Mobility.

The US-based firm initiated its much-awaited budget phone Moto G in India through Flipkart on February 6. There was a marvellous reaction from online customers to the launch with the 16GB edition being sold out in first 15 minutes

“It is extremely overwhelming. We were surprised. We did not expect this kind of response. It was more than the traffic on peak Diwali rush. Our site also went down for a couple of minutes on February 6th, the day of launch, due to traffic,” said Sachin Bansal.


Vishal Gaikar

Article by Vishal

Meet Vishal Gaikar, the tech wizard hailing from Pune, India, who's on a mission to decode the digital universe one blog post at a time. When he's not tinkering with gadgets or diving deep into the digital realm, you can find him concocting the perfect cup of chai or plotting his next adventure. Follow his tech escapades on Twitter and buckle up for a wild ride through the world of innovation and geekery!

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