Apple has announced plans to beef up its fourth generation iPad, by doubling the storage capacity of even its most advanced 64 GB models. With 128GB of space available, this device offers iPad fans the chance to store more content than ever before, in the form of photos, documents, apps, movies, music and more.
As the uptake of tablet computers continues to increase, Apple is aiming its new device more towards business users. The computer mammoth claims more than 85 percent of Global 500 companies and almost all of the Fortune 500 are using or testing the iPad. It says offering this increased level of storage capacity will enable organisations that use large amounts of data on a regular basis – such as 3D CAD files and X-rays – to benefit.
Philip Schiller, Apple’s senior vice president of Worldwide Marketing said: “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”
In all other aspects but storage, the 128GB iPad is exactly the same as previous fourth generation incarnations. It boasts the same 9.7 inch Retina display, FaceTime HD camera and iOS 6.1. The 128GB fourth generation iPad will also be available as a Wi-Fi only device and a cellular model.
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While this model offers only a single improvement over its predecessors, Apple is thought to have more changes in the pipeline with significant advantages. It is rumoured a new, updated iPad will be released in the next few months.
Apple still maintains its position at the forefront of the tablet leader-board, boasting sales of over 120 million iPads. However, the company is witnessing more competition from other manufacturers who have flooded the market with lower priced devices aimed at browsers on a budget.