7 Brilliant Ways to Promote Your Next Book

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Many first time authors think writing the book is the tough part. However, only the experience know that more than writing a book and getting it published, the toughest part of the process is to promote your books effectively. Some believe that marketing their books is a task for the publisher, so they sit back and wait for the royalties to roll in. If you are a new author and that is your strategy, then you are in for a very long wait.

Promote Your Next Book

The marketplace for books is extremely crowded at the moment and a good number of books do not do well in the market. However, all is not bleak and there are a few things that you can do to improve the sales of your book. Wear the hat of a marketer and learn how to promote your book:

1. Send copies of your book to all the major journals and magazines out there and request them to review your book. Though this is in the checklist of all major publishers, there is absolutely no harm in helping them out in the process. If you are self-publishing, then you will have to certainly focus on this. Not only offline magazines, but also online magazines should be contacted.

2. Ask your circle of friends, colleagues, clients and even your acquaintances to read and review your book on Amazon and other online bookstores. Amazon play a major role in book sales and is highly influential when it comes to user generated reviews. They matter a lot to someone who is thinking about buying your book.

3. Contact radio stations and offer yourself for interviews. A good number of radio stations are on the lookout for interesting people to interview and the author of a newly published book is incredibly likely to get some air time. Once you get a publicity letter that says something unique or controversial about your book, then it’s uphill from there. If you can afford it, you should try to collaborate with a professional PR company to specifically target radio and TV programs.

4. Creating a web page for your book is very basic to start with. Get a domain name on the title of your book. Now you will be able to exchange links with others and drive traffic to your site with the help of comments, blogs, quotes and extracts. Include links for book purchase in your site, so people can buy your book from there. Interact with users through the website comment section.Provide sample chapters or tidbits as free downloads. Turn some of your most interesting content into pdf files and put them up for download. Make it free to download. This is equivalent

5. Provide sample chapters or tidbits as free downloads. Turn some of your most interesting content into pdf files and put them up for download. Make it free to download. This is equivalent of people browsing through your book at bookstores, however you are providing them the best parts. They will decide on whether to purchase it or not, after getting a glimpse of it.

6. Take your time to read and review other books in this niche. You can use Amazon for this as well. Write with your own name followed by ‘author of the book ___’. People will click through to your book if they consider your reviews valuable.

7. Email newsletters are good way to build a community around your books. Encourage people to subscribe to your website and then mail them a newsletter occasionally with some interesting new material on the book’s subject of discussion. Don’t push too hard, but focus on adding value to your readers.

I hope this article was useful for you to learn about interesting ways to promote your book. If you have any doubts with regards to this or if you are still unsure about its efficiency, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.


Vishal Gaikar

Article by Vishal

Vishal Gaikar is a professional blogger from Pune, India. If you like this post, you can follow him on Twitter.

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