Sam Moreau, Senior Director for Windows User Experience explained in his official blog, the reasons for adopting Windows 8 New Logo design. Graphic design was provided by the Pentagram agency, whose project began with a phrase “It’s a window… not a flag “.
But now it’s totally cleared that the flag effect from Windows 8 New Logo is gone and the design is greatly simplified. In addition to being monochromatic it is flat and looks more like an actual window than it has in the history of the operating system.
The graphical approach seeks to communicate three ways: As a panel is divided into four parts reflecting a window is associated with the Metro interface with flat colors, clean lines and shapes. It will also be “pure digital” with a fast and fluid style, features of Windows 8.
As per windows blog :
With Windows 8, we approached the Windows 8 New Logo redesign with a few key goals on mind.
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality. It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
It also seeks to welcome the user with a slight tilt in perspective because when you change the logo color, it changes to reflect ourselves. By clarifying the concept of “Personal Computer”.In reviewing the history of the Windows logo, reminds me a bit of style version 1.0 operating system.
Although I personally like two logos, used for Windows 2000 and Windows Vista. Do you like the Windows 8 New Logo?