Increasingly, there are more and more ways to promote events due to the general shift towards online event promotion. However, this doesn’t mean that the era of offline event promotion is over – far from it.
The two types of promotion both have their place in the field of marketing today, meaning that it is equally important to devote time to online and offline approaches to event promotion.
Why is Event Promotion Important?
If you’re hosting an event, then chances are that you’ve put a lot of work and effort into preparation for it. Seeing as you have put all that effort in, it makes sense that you want to see all that hard work come to fruition, right?
Put simply, if you aren’t promoting your event, people aren’t going to know about it, meaning very few people will turn up on the day. It sounds like a simple solution, but getting the word out there can actually be a tricky and time-consuming task.
After all, how do you know which are the best ways to promote your event? How much should you be promoting your event? These are all questions that need to be answered – so make sure you follow these top promotional tips to ensure your event is a resounding success!
Increasingly, people are heading over to their favourite social media platforms to interact with brands and businesses. As social media usage is consistently on the rise, it makes sense to tap into this potential and adapt traditional marketing and promotional strategies accordingly.
With a little work, social media is brilliant for quickly reaching a wide spectrum of people. Users can easily share details of your event with their friends and followers, increasing your reach without you even having to lift a finger!
Your website is one of your business’ most important assets when it comes to event promotion. Often the first interaction many potential attendees will have with your business, an attractive, good-quality website is essential for getting people interested in your event.
One of the simplest ways to notify site visitors about your upcoming event is to create a site banner advertising the event. That way, all traffic to your website will see the banner and be aware of your upcoming event.
Some people swear by direct marketing, others hate it. Email marketing is a great way to get the word out about your event, but it does come with its own set of issues you should be aware of.
Be wary of the frequency of emails you are sending out – send too many and you risk your carefully written emails going unread and being marked as spam. Similarly, you want to ensure your subject line is interesting enough to grab people’s attention amongst the many other emails that will be landing in their inbox. Keep it short, sweet, and to the point.
Posters and Banners
Of course, online event promotion can only get you so far. Sometimes, nothing beats the traditional methods of marketing and promotion!
Physical posters and banners are perfect for getting the attention of people passing by or visiting your business – depending on your target demographic, they may actually perform much better at directing relevant people to your event.
Not feeling overly creative? Try out an online poster maker to easily design and order posters for your event in just minutes. Event promotion needn’t be a costly and time-consuming exercise; make it easy and focus on creating a memorable event!
Of course, marketing and event promotion has a tendency to be unpredictable. Different methods work better for different businesses and types of event and are largely reliant on the demographic of the planned attendees. Figuring out what works best for you and your event is often just down to trial and error, but regardless, event promotion is undoubtedly worth the effort.