There are a lot of features that have to be given a proper attention in order to change a common thinking that SEO is only about links and keywords. However, some factors have to be highlighted more than others. In this article we will discuss 4 SEO optimization tools that cannot be ignored in 2016.
Whether you are a blogger, research paper essay writer or a simple Internet user, consider reading this article to broaden your knowledge not only in blogging and creating but also in optimizing.
Here is our easy and free SEO course:
A menu of internal links is called a breadcrumb. It is usually located at the top of the page and is used for numerous purposes:
- They are used by Google in search results
- Users can easily navigate the website with the help of breadcrumbs
- They are used by different search engines to find out how the website is structured
It is recommended to add breadcrumbs to the WordPress themes and you can do it by two methods – using a plugin or hiring a professional developer.
In addition, use some structured data markup to make it easier for search engines to identify a hierarchy of the breadcrumbs. Simply tag the components of your menus’ breadcrumbs with the data markup.
Moreover, it is important to make your breadcrumbs user friendly. Therefore, you may remove some characters that you do not want to be shown on the mobile phones of users.
Duplicate content is not welcome. Google and users usually ignore the websites which copy the content of other sites. In addition, Google claimed that it the websites with the duplicated content will be penalized. If you want to deal with the duplication, use canonicalization.
Creating canonical URLS may seem to be complicated, however, it is not so. Use them if you do not want to be in a list of the Google’s duplicated websites.
Simply put a canonical URL to the first page that will show that there is one more page of the same topic, but both of them will be kept in the index of the search engines.
Read some more information about canonical URLS and take a look at some examples offered by Google.
Paging means that you divide a big article into several parts under the different URLS. Use the ‘next’ and ‘prev’ tags if you want to make sure that Google understands that all these parts create one single article.
Due to the implementation of this technique users of your websites will click the ‘next’ button with the interest and it will definitely make them spending more time on your website.
However, some people do not like to click ‘next’, they want to see everything written on one page. Thus, these users will not search the information on your website.
4. Websites on numerous languages
Use Hreflang to find the appropriate pages to users of your website if it is available in a couple of different languages. You have to decide what way of implementing it is better for you – via the sitemap or by adding various tags.
To conclude, you need to be skillful in editing themes and working with code if you want to configure the usage of breadcrumbs, canonicalization, paging and multilingual websites.
Use WordPress plugins or hire a SEO to simplify this process. Although, the top 4 SEO features above do not guarantee a success of your website and may not always help you to earn millions, they definitely make a positive contribution. In addition, read some articles on Top SEO Trends 2016 to know all the up-to-date information. And remember: “Website with SEO is always better than a website without SEO”.