Your content marketing strategy is a key component to your success online. Without choosing the right material, thoughtfully planning your actions, and marketing to the right audience, even the best product or service will go unnoticed by the masses. These content creation tools will help you as you plan your content marketing strategy.
Feedly provides you with a running stream of potential content for your site. You just tell the site what kind of news you are interested in receiving, and it will send you any applicable articles and posts from around the web. It’s a great way to stay on top of news in your industry.
2. Essay Mama
Essay Mama can provide all of your written content for your blog or website. All of the writers hold advanced degrees in various subjects. Hire a writer with experience in your field, and never worry about writing your own blog posts again.
Hootsuite allows you to access and post to all of your social media accounts from one website. You can schedule posts, get great content to share, and analyze your engagement to see which posts work best and which are ignored. The site is free for up to 3 profiles.
Prezi allows users to create beautiful presentations that can be shared in the cloud or over social media. The free version of the program lets you create presentations up to 100MB. After that, you would need to pay a small fee.
5. Mail Chimp
Mail Chimp makes email blasting easy. Not only does it keep track of your email contacts and provide an inexpensive (or free, depending on your needs) way to reach them, but it also offers pre-designed newsletters that you can modify for your audience.
PlaceIt takes any image you want to use and sizes it for any device you want to share it on. It also lets you create high-quality videos to demonstrate your website or app.
Optimizely is an A/B testing website that lets you compare two possible versions of your website to see how they compare. The site is used by Sony, NBC, and The New York Times.
Buzzsumo lets you see how well your topic performs on different social media platforms. Type in a topic and it will tell you how many times that topic was discussed on Pinterest, Twitter, Facebook, LinkedIn, and Google+.
Alltop is a website with “All the top stories.” You can select from all kinds of categories (from health to politics) and stream news related to those areas. Or, if you’d prefer, you can link to other news sourcing websites like WIRED, Mashable, and LifeHacker.
Pocket is a wonderful tool for content discovery. Any time you see an article or website you want to review, save it to your Pocket to read later. Once Pocket knows your interests, it will start suggesting material for you to save.
Evernote is a home office in your phone. Use the all to take notes, save contacts, create a calendar, and even write articles that are automatically saved. When you get home, you can easily transition from your phone to your computer because Evernote works on all devices.
ThingLink takes your images and makes them interactive by adding live buttons and links to the picture. Use the platform to liven up your website or blog.
13. Meme Generator
Everyone loves a good meme. They make us laugh and allow us to have a fun way of sharing common experiences. Depending on the tone of your website, you might be able to have a meme or two on your page. If so, Meme Generator will make it easy to create them.
Contently puts you in contact with a team of content researchers and marketers to properly market your business. They offer an astounding ROI of 4 times your investment. Contently is trusted by Soda Stream, American Express, and Google.
Now that you have the tools to help you create excellent content for your site, what are you waiting for? Choose one or more of these sites to get your marketing strategy up and running today!