Here are few SEO tips to boost your Search Engine Rankings. Many people use search engines when looking for information on the Internet. Such individuals are inclined to click on websites that rank first on Search Engine Result Pages (SERP). On these websites’ part, this translates to high traffic and sales. High search engine rankings can only materialize with the right SEO strategies in place.
Unfortunately, there are many SEO strategies that have always proved ineffective. Still, some SEO tips and tricks have always worked eventually. Examples of these strategies include:
1. Fast-loading pages
Usually, websites that have fast-loading pages attract high rankings from search engines like Google and Bing. Websites that take long to load discourage users from accessing the site in the future. As such, this produces adverse effects on the search engine ranking of the website. Read How Page Load Time Affects SEO.
While seeking to up the page-loading speed of a website, it is important to be mindful of certain factors. For example, page redirects should be discarded since they force users to a new location.
Furthermore, web designers must also get rid of 404s. They are unnecessary because they produce ineffectual HTTP requests. Thanks to Googlelabs, it is possible for companies to test the loading speeds of their websites. The application rates their websites on a score of 100—this way, these companies can improve on the page-loading speeds in case of a poor rating.
2. Effective title tags
An effective title tag is key to achieving high search engine rankings. A website’s title tag must contain the company’s name as well as specific keyword phrases. The title tag normally appears at the top of the browser. In addition, it is the title of the website in the Search Engine Result Pages (SERP).
Another element that could work wonders for the website’s ranking is meta-tags. Opinions vary on its significance but they do not cause a lot of harm to the search engine ranking of the website. However, keyword stuffing should be avoided.
3. Publishing relevant and quality content
Attaining high search engine rankings would only become a reality when websites publish quality content. This is in addition to having relevant content that relates to the theme of their websites.
By prioritizing relevant and high quality content, online businesses would be adhering to Google’s policy towards relevant content. As such, they would be in good books with search engines as far as rankings are concerned.
4. Initiate social network participation
Social media such as Twitter and Facebook have become important in search engine rankings. The fact that Google places a huge importance on social network sharing displays its importance. Websites ought to be linked to these social networks as part of their real-time social sharing. This will provide a big boost to their SEO activities.
5. Content syndication
Content syndication could include RSS feeds or article submission. The former syndicates the web content and makes it easily accessible to other websites. It is also influential in building inbound links.
Those who choose to use article submission can use article directories or publishers. These forms of content syndication have proven effective and helpful towards achieving high search engine rankings.