Do you know that? When summed up, there are 465 million Twitter accounts worldwide and there are 175 million Tweets in one day. Also the highest record of Tweets per second (TPS) is 25,088, which occurred on December 09, 2011 during the TV screening of “Castle in the Sky”, a Japanese anime. Approximately 92% of Twitter users re-tweet because they find the content interesting, while 84% do it due to personal connection.
Considering these amazing figures as well as the other feats of Twitter, you can see that social media indeed has a great influence.
What does it have to do you with you?
If you have an e-commerce site or blog site, you can use Twitter to reach out to a wide target audience. Additionally, you can connect with reputable organisations and individuals in your industry. Finally, you can promote your products or services (if you are an entrepreneur) or share your passion in life (if you are a blogger) FREE.
So,how can you take full advantage of Twitter’s popularity? The key is to combine it with your search engine optimisation (SEO) strategies using the following.
Twitter SEO Tactics
1. Come up with a relevant description about yourself or your business
When you create a profile page, you must fill out each field with the right information. When you get to the “Bio” section, include a link to your blog or website as well as niche-relevant terms.
2. Create an ideal username
If you have a personal page, use your real name. Alternatively, you can use your company or brand name for a business profile page. You have to remember this tip because your username reflects on all posts and other content that links to your account.
Check out this image, so you will know which details you need to provide.
3. Direct your target audience to a relevant webpage
Looking at the image, you can see a “Website” field. Now, instead of just putting your website or blog URL here, place a link that can help grab the interest of several users.
4. Build links
Take advantage of the fact that Google includes tweets in its SERPs. You can do this by posting updates with links that direct to your blog article or any of your Web content.
5. Use a hash tag
This feature looks like this: #keyword. It serves as a meta data for your post updates to organise the latter. It also determines any trending Twitter information.
6. Mention other users, organisations, or companies
When you do this, you have to start the username with “@”, making it look like this: @username. This way, your tweet will link back to the account you mentioned.
When you do this, do not just retweet any post. Instead, choose those with relevant content. Let us say that your blog is about environmental awareness, you can retweet updates that focus on stopping pollution or developing eco-friendly ideas.
By doing this, you can provide your followers with links to other informative pages and, in the process, help the user (whose post you have retweeted) gain more audience. In return, you can widen your network, especially if the other member suggests you to its own group. Additionally, you can keep your tweets or account from appearing “spammy”.
8. Put an interval between your tweets
Accordingly, there should be a gap of at least 1-2 hours before you send updates. This way, you will not end up clogging your followers’ stream and annoying them.
9. Use the Twitter button
You can put this on your blog articles or Web pages to make it easy for the visitors to share the information. Additionally, doing this helps promote your site.
What do you think? Are these tips easy to carry out? Of course, they are! Twitter will not be more difficult to resist than alcohol or caffeine (according to research) if it was not fun. So, enjoy building online presence through your social account.